Oh!Whey
Categories
Health & Food
Client
Unitri
Project
Oh!Whey
Services
UI /UX
Year
2025
Oh!Whey is a whey protein-based ice cream brand with no added sugars, lactose, or trans fat. Working with the team, I identified the dual challenge: communicating the product to consumers (B2C) while simultaneously attracting franchisees (B2B), all within a cohesive digital experience. The website needed to educate about this new concept, generate desire, and convert across two distinct paths.
Oh!Whey is a whey protein-based ice cream brand with no added sugars, lactose, or trans fat. Working with the team, I identified the dual challenge: communicating the product to consumers (B2C) while simultaneously attracting franchisees (B2B), all within a cohesive digital experience. The website needed to educate about this new concept, generate desire, and convert across two distinct paths.
I developed the web project with strategic micro-animations and navigation flow naturally guiding from manifesto to franchise. For consumers, appetizing product line presentation. For franchisees, complete journey with advantages, store models, and lead capture form.
I developed the web project with strategic micro-animations and navigation flow naturally guiding from manifesto to franchise. For consumers, appetizing product line presentation. For franchisees, complete journey with advantages, store models, and lead capture form.
Significant increase in qualified contacts from consumers and franchise prospects. The website now functions as an active sales tool, contributing to brand expansion with units across São Paulo, Santa Catarina, Paraná, and Mato Grosso do Sul.
Significant increase in qualified contacts from consumers and franchise prospects. The website now functions as an active sales tool, contributing to brand expansion with units across São Paulo, Santa Catarina, Paraná, and Mato Grosso do Sul.
