Brewbook
Categories
Brewery
Client
Anergi SA - Norway
Project
Brewbook
Services
Branding Art & Design Direction 2D Illustration UI/UX
Year
2019
Brewbook is a social network where amateur and professional brewers connect and exchange experiences. Working with Anergi AS in Norway, I talked with local and Norwegian brewers and identified that, despite different cultures, everyone faced the same challenges: sharing homemade recipes, exchanging experiences broadly, and finding quality ingredients. The challenge was creating visual identity and complete collaborative social platform.
Brewbook is a social network where amateur and professional brewers connect and exchange experiences. Working with Anergi AS in Norway, I talked with local and Norwegian brewers and identified that, despite different cultures, everyone faced the same challenges: sharing homemade recipes, exchanging experiences broadly, and finding quality ingredients. The challenge was creating visual identity and complete collaborative social platform.
I created visual identity (logo, earthy and golden palette, icons, illustrations) and entire UI/UX interface: recipe feed, profiles, gamification system with achievements and badges ("Dark Beer Master"), inventory management integrated with Anergi's ingredient store, and social interactions. Each screen balances professionalism with casualness.
I created visual identity (logo, earthy and golden palette, icons, illustrations) and entire UI/UX interface: recipe feed, profiles, gamification system with achievements and badges ("Dark Beer Master"), inventory management integrated with Anergi's ingredient store, and social interactions. Each screen balances professionalism with casualness.
Result: active brewing community in Norway, significant increase in ingredient sales at Anergi stores, and establishment of local culture for homemade beer sharing. The platform transformed isolated brewers into collaborative community.
Result: active brewing community in Norway, significant increase in ingredient sales at Anergi stores, and establishment of local culture for homemade beer sharing. The platform transformed isolated brewers into collaborative community.
