OVBK
Categories
Fashion
Client
Vila Textil
Project
OVBK
Services
Branding Art & Design Direction
Year
2025
OVBK is a menswear brand from Blumenau positioning itself for men seeking balance between family, work, and leisure. Working in partnership with the team, the challenge was translating this unique positioning into visual identity: a brand moving between urban and natural, communicating casual sophistication without losing authenticity. The identity needed to work across clothing pieces and digital communication, maintaining consistency and personality.
OVBK is a menswear brand from Blumenau positioning itself for men seeking balance between family, work, and leisure. Working in partnership with the team, the challenge was translating this unique positioning into visual identity: a brand moving between urban and natural, communicating casual sophistication without losing authenticity. The identity needed to work across clothing pieces and digital communication, maintaining consistency and personality.
I developed a clean and versatile visual identity, anchored by the flying bird symbol - a metaphor for freedom and movement. I created a typographic system balancing modernity and readability, with a color palette connecting urban elements (gray, black) with natural tones (olive green, terracotta, blue). The complete brandbook includes applications from labels to digital communication, ensuring scalability.
I developed a clean and versatile visual identity, anchored by the flying bird symbol - a metaphor for freedom and movement. I created a typographic system balancing modernity and readability, with a color palette connecting urban elements (gray, black) with natural tones (olive green, terracotta, blue). The complete brandbook includes applications from labels to digital communication, ensuring scalability.
OVBK now positions itself clearly in the market, competing visually with established brands. The identity has remained consistent since launch, strengthening recognition and enabling expansion into new products without losing visual cohesion.
OVBK now positions itself clearly in the market, competing visually with established brands. The identity has remained consistent since launch, strengthening recognition and enabling expansion into new products without losing visual cohesion.
