Medix Kids
Categories
Vegan Cosmetic
Client
Audria Cosmetics
Project
Medix Kids
Services
Branding Package Design Art & Design Direction Illustration
Year
2023
Audria Cosméticos, a partner for over 7 years, launched Medix Kids - extending their vegan, modern, and tech-forward line to children. The challenge went beyond adapting labels: it required creating a complete identity that translated the adult line's premium values into a language that speaks to kids, without losing the brand's sophistication and credibility. The products needed to capture children's imagination, communicate efficacy to parents, and stand out in a highly competitive market.
Audria Cosméticos, a partner for over 7 years, launched Medix Kids - extending their vegan, modern, and tech-forward line to children. The challenge went beyond adapting labels: it required creating a complete identity that translated the adult line's premium values into a language that speaks to kids, without losing the brand's sophistication and credibility. The products needed to capture children's imagination, communicate efficacy to parents, and stand out in a highly competitive market.
Working closely with the client, I developed the complete visual identity for Medix Kids, creating characters, scenarios, and unique universes for each product version. Each label transforms into its own world: circus, dragon, ocean, and pixel art. I illustrated vibrant scenarios that invite children into fantasy universes - from colorful big tops to deep oceans, medieval castles to retro video games. The characters were designed to create emotional connection, turning every bath into an adventure.
Working closely with the client, I developed the complete visual identity for Medix Kids, creating characters, scenarios, and unique universes for each product version. Each label transforms into its own world: circus, dragon, ocean, and pixel art. I illustrated vibrant scenarios that invite children into fantasy universes - from colorful big tops to deep oceans, medieval castles to retro video games. The characters were designed to create emotional connection, turning every bath into an adventure.
The visual structure maintains Medix's premium identity, balancing fun and credibility. The result: packaging that sells itself - attracting children through visual fantasy and convincing parents through the product's visible quality and seriousness.
The visual structure maintains Medix's premium identity, balancing fun and credibility. The result: packaging that sells itself - attracting children through visual fantasy and convincing parents through the product's visible quality and seriousness.
