Core
Categories
Engineer
Client
Core Group® - US
Project
Core Geology
Services
Branding Art & Design Direction
Year
2023
Operating for over 20 years in the geology market and being a reference in its region, Core is a company specialized in evaluating, designing, and implementing mineral exploration programs responsibly. With such specialization, Core faced an issue where its previous logo didn't visually correspond to its current moment and positioning; it needed to modernize.
Operating for over 20 years in the geology market and being a reference in its region, Core is a company specialized in evaluating, designing, and implementing mineral exploration programs responsibly. With such specialization, Core faced an issue where its previous logo didn't visually correspond to its current moment and positioning; it needed to modernize.
Immersed in this geological and tectonic context, we arrived at a symbol that not only expresses modernity but also maintains the essence and sustainable commitment, graphically referencing mapping, planning, and responsible land use.
A macro and detailed view of where the project begins: the soil, the ground.
Immersed in this geological and tectonic context, we arrived at a symbol that not only expresses modernity but also maintains the essence and sustainable commitment, graphically referencing mapping, planning, and responsible land use.
A macro and detailed view of where the project begins: the soil, the ground.
The result is expressed in the colors captured from this universe, the graphics, textures, and curves taken from topographic maps, and the choice of a typographic family that has forms of easy readability, security, yet is friendly.
The result is expressed in the colors captured from this universe, the graphics, textures, and curves taken from topographic maps, and the choice of a typographic family that has forms of easy readability, security, yet is friendly.
