Unico
Categories
Natural Cosmetic
Client
Unico
Project
Unico Deodorant
Services
Branding Packaging Illustration Art & Design Direction
Year
2022
Único was born from discomfort — from the desire to rethink what care and consumption mean. An aluminum-free, paraben-free, and triclosan-free deodorant, 100% natural, biodegradable, dermatologically tested, hypoallergenic, cruelty-free, and vegan, created for those who understand that sustainability isn't a trend, it's ethics. Working in partnership with the founders, the challenge was translating this radical positioning into a brand that refused the visual shortcuts of the natural market: no clichés, no "green for green's sake." The identity needed to be honest, strong, and inclusive — without gender, without age, just ethical alignment. The labels needed to communicate natural ingredients without falling into the obvious, creating immediate visual connection on shelves.
Único was born from discomfort — from the desire to rethink what care and consumption mean. An aluminum-free, paraben-free, and triclosan-free deodorant, 100% natural, biodegradable, dermatologically tested, hypoallergenic, cruelty-free, and vegan, created for those who understand that sustainability isn't a trend, it's ethics. Working in partnership with the founders, the challenge was translating this radical positioning into a brand that refused the visual shortcuts of the natural market: no clichés, no "green for green's sake." The identity needed to be honest, strong, and inclusive — without gender, without age, just ethical alignment. The labels needed to communicate natural ingredients without falling into the obvious, creating immediate visual connection on shelves.
I created the brand, complete visual identity, and product look and feel. I developed unique illustrations and patterns for each label, where organic textures dialogue with the essence of each natural ingredient — lemongrass, geranium, lavender, rosemary. Each design celebrates uniqueness without needing to shout, using forms that reference nature in a contemporary and sophisticated way.
I created the brand, complete visual identity, and product look and feel. I developed unique illustrations and patterns for each label, where organic textures dialogue with the essence of each natural ingredient — lemongrass, geranium, lavender, rosemary. Each design celebrates uniqueness without needing to shout, using forms that reference nature in a contemporary and sophisticated way.
The label layout and design were conceived to work on biodegradable packaging, maintaining legibility and visual impact. The result is a brand that positions itself clearly in the natural cosmetics market: no aesthetic or ethical compromises. Único has grown consistently since launch, winning over consumers seeking responsible self-care and building an engaged community around real values, not superficial green marketing.
The label layout and design were conceived to work on biodegradable packaging, maintaining legibility and visual impact. The result is a brand that positions itself clearly in the natural cosmetics market: no aesthetic or ethical compromises. Único has grown consistently since launch, winning over consumers seeking responsible self-care and building an engaged community around real values, not superficial green marketing.
